Each frame below shows exactly what the AI does inside the software — on sample data from the demo project “Hoa Mai Nail Lounge”.
AI research · Deep analysis
4 chained research agents, plus a critic agent
Target-audience agent → market ∥ competitors → content strategy. Each agent's output becomes cited context for the next, so a content angle quotes the exact customer pain point and competitor gap it exploits.
Collects comments, Threads replies, Fanpage reviews, demographics and competitors' Instagram posts using the channel's own token.
Deep analysis: each agent drafts → gets challenged → revises; a fifth agent scores 10 criteria and checks consistency.
Quality gate: too few sources or a major issue still open → labelled “Not up to quality”, never faking certainty.
reasoning pain point “afraid gel will ruin natural nails” AU2
reasoning gap: no competitor talks about post-removal care CP3
critique angle C4 echoes a competitor message → fixed
verified 27/27 citations match verbatim ✓
AI writing assistant
Drafts for you, critiques, plans a whole month
When you add a post in Kanban, the content calendar or a plan, the AI fills in the title, caption, hashtags, image brief, pillar and publish time — based on the project's own brand, KPIs and memory.
Draft for me: captions in your brand voice, publish times from your posting rhythm and real data.
Critique: scores the post you wrote, each point citing a rule / memory / KPI code, and proposes edits only to the fields that need them.
Plan: up to 40 posts at once, balancing pillar weights → bundled into one suggestion you approve before anything is applied.
New post · Instagram · Fri 19:30✦ Draft for me
Healthy gel nails from the root — the after-removal secret
Nails thin and brittle after gel removal? 💅 At Hoa Mai, every removal comes with a 10-minute keratin treatment — your natural nails rest before the next color. Book by DM!
#hoamainail#nailcare#gelnail#nailsaigon
88
Critique: the post fits the Care pillar, right in your audience's peak hour.
R3M2K1D5
Platform policy check
Catch policy issues before posts get pulled and ads rejected
Every post is screened against the latest policies of Meta (Facebook · Instagram · Threads), TikTok, YouTube, Google Ads and the FTC — with the offending passage, how to fix it and the official policy quoted verbatim.
Instant detectors: health claims, before–after photos, “share to your wall” giveaways, engagement bait, missing #ad, too many hashtags…
The AI rewrites a safe version — any rewrite that invents numbers or switches language is rejected.
Policy checkFBIGThreadsTikTokG Ads
A recovery treatment that cures nail fungus 100% in just 1 session. Share this post to your wall to get a gift!
Blocked
Health claim · Meta Advertising Standards
↳ official clause quoted verbatim + source link
Fix: drop the “100%” promise, describe the experience instead of a treatment outcome.
Warning
Share-to-enter promotion · Facebook Pages
Don't require a share to a personal timeline to enter.
A nail-care treatment that helps nails look healthier and more even after every session. Message Hoa Mai for your October gift!
AI image design
From brief to post image, on brand every time
The “Design with AI” button reads the image brief along with the project's full context: goals, pillars, campaign, brand voice, logo and approved images — then builds a design context package.
The image model paints a text-free background; Vietnamese text is composited on canvas, so every diacritic is 100% right.
Hero product shot: background removed, then the product's real pixels composited in — label, volume and ingredients never drawn wrong.
Or a natural scene-building mode; images always land as drafts awaiting approval. Callable from Claude / ChatGPT via MCP too.
Design with AI · 4:5✦ AI
HOA MAIKeratin Care · 15ml
October offerHealthy nails after gel removal
Build design context package
Paint empty, text-free background
Cut out the product image
Composite Vietnamese text
Save draft · awaiting approval
AI performance analysis · Ads launch monitor
Know which campaign burns money — and what to fix
Every new Google Ads campaign or creative is tracked on its own for 14 days: a verdict to keep, adjust, swap the creative, fix settings or pause — with the cause and the evidence.
Diagnoses content, settings, conversion tracking, landing pages and budget; blocking errors are flagged immediately.
The AI rewrites RSAs already cleared on length + policy, and proposes negative keywords from search terms that spend with 0 conversions.
The app never writes to Google Ads: you approve the suggestion and make the change yourself — absolutely safe for your account.
Hoa Mai · Google Ads (Search)day 6/14
ROAS2,1×target ≥ 3×
CPA184k1.6× target
Monthly budget118%projected overspend
✦ AI ROAS down since day 4: 38% of spend went to the terms “nail course”, “free nails” — 0 conversions. F12F17
Google Meet with clients — AI transcribes, summarises, assigns tasks
Record right inside the app; the live transcript of who said what appears within seconds. When the meeting ends: key points, decisions, action items, open questions — and a suggested plan addition awaiting approval.
The project's brand glossary keeps product names recognised correctly and speakers properly attributed.
The recording + transcript are saved to Google Drive; key facts go into project memory for later AI runs.
A very long meeting? Claude / ChatGPT reads the transcript via MCP and sends suggestions back to the project.
Meeting memo · Hoa Mai● REC 24:18
Ms. Hoa In October I want to push the post-removal nail care service.
Linh We'll do 3 before–after reels, with the offer starting on the 5th.
Ms. Hoa Don't mention prices, just talk about the gift.
✦ AI summary
Decision: October prioritizes the Care pillar; no prices posted.
Plan 3 reels on nail care after gel removal
Gift offer starts 10/05
Noted: “no price mentions” → project memory
1 plan change proposal · awaiting approval
Messages · @Siri
Ask @Siri right in the project's group chat
Chat 1:1, groups tied to a project, @mention a teammate — and call @Siri: an AI bot that answers from the system's data, only within what everyone in the room is allowed to see.
Ask about progress, weekly KPIs, upcoming posts, overdue tasks — without opening screen after screen.
A client in the room? Siri narrows its scope automatically and never leaks internal notes.
# Hoa Mai · Team4 people
Long@Siri how is Hoa Mai's Instagram doing this week?
Siri
Siri ✦7-day reach −35% vs. last week, Facebook flat. 2 of 5 posts are behind schedule; the “before–after” reels still hold the highest save rate. Suggestion: move the 2 late posts to the 19:00–21:00 slot.
LinhOk, I'll create the task now 👍
Connect Claude · ChatGPT (MCP)
Work on your projects inside the AI chat you already use
Connect Claude or ChatGPT over MCP: the AI reads the project, analyzes meeting memos, writes monthly / quarterly plans and drops them straight into the project — acting exactly within your own permissions.
Every change is a change set: preview it, apply part of it, undo it.
Semantic memory: minutes, research and past posts are retrieved by meaning (strong in Vietnamese) before the AI writes.
Claude · SOZO PlatformMCP
Plan the first 2 weeks of October for Hoa Mai, following yesterday's meeting memo.
reading plan briefmemory · “no price mentions”suggest schedulechecking the plan
Change set · 8 posts · awaiting approval
Tue · 20% off promo post
Tue · Reels “Strong nails after gel removal” · 19:30
ApproveApprove partUndo
AI skill set
35 AI skills, one brain that knows your project
AI doesn't sit off in a corner: from research, writing, review and design to ads and meetings — every skill reads the same plan, metrics, minutes and project memory, so each one feeds the next.
AI CORE
reading your project · 35 skills
AI Audience Research
Agent 1 · target audience
Reads comments, reviews and demographics to find segments, pain points and buying drivers — every point with citations.
Runs in:AI research
AI Market Research
Agent 2 · market
Trends, seasonality and industry figures from sourced reporting — only numbers that appear in the evidence.
Runs in:AI research
AI Competitor Intel
Agent 3 · competitors
Scans competitors' Instagram posts via Business Discovery to find overlapping messaging and gaps to exploit.
Runs in:AI research
AI Content Strategy
Agent 4 · content strategy
Content angles, topic clusters, experiments, KPIs — one “Propose into the plan” button turns it into a post schedule awaiting approval.
Runs in:AI researchAI proposals
AI Deep Research Critic
Deep analysis · critic agent
Each agent drafts → gets challenged → revises; thin on evidence, it goes and finds more sources; a 5th agent scores 10 criteria and checks consistency.
Runs in:Deep analysis
running critique round 2…
AI Strategist Brief
Strategist
Brand-level goals and funnel, actions ranked by revenue impact, in a 2-week frame.
Runs in:Claude · ChatGPTStrategy
AI Plan Critic
Plan critique
Reviews the plan like a specialist: funnel mix, offers that don't add up, pillars drifting from the goal.
Runs in:Claude · ChatGPT
AI Caption Writer
Caption drafting
Headlines and captions in the brand voice, driven by KPIs and project memory; never invents prices or promos.
Runs in:KanbanContent calendarPlan
Nails thin and brittle after gel removal?
AI Visual Brief
Image / video brief
Writes an image and video brief for each post so a designer or AI image design gets it right.
Runs in:Post panelWriting assistant
AI Post Critic
Post critique
Scores the posts you wrote yourself, citing a rule code / memory / KPI for every point, and only proposes edits to the fields that need them.
Runs in:Writing assistant
AI Batch Planner
Bulk planning
Up to 40 posts at once, following your posting cadence and pillar mix → one proposal waiting for your approval.
Runs in:PlanAI proposals
AI Schedule Optimizer
Prime time & occasions
Suggests post dates and times from habits and the project's real data, US holidays, the lunar calendar and nail-industry seasons.
Runs in:Claude · ChatGPTPlanning
AI Replanning
Adapt the plan
New campaign, days off, an incident: it moves posts and schedules, rebalances pillars — all bundled into one change set.
Runs in:Claude · ChatGPT
AI Policy Guard
Policy check per platform
Meta, Threads, TikTok, YouTube, Google Ads, FTC: points to the offending passage, how to fix it, and quotes the policy verbatim; updates itself when the official pages change.
Runs in:Composer panelGoogle Ads assets
scanning platform policies
AI Safe Rewrite
Safe rewrite
Rewrites flagged posts; any version that adds figures of its own or switches language is thrown out.
Runs in:Policy check
AI Design Studio
Post image design
Brand context pack → a text-free prompt → the AI paints the background, and the Vietnamese copy is composited on canvas.
Runs in:Post panelClaude · ChatGPT
AI Product Composite
Cutout & product compositing
Cuts the product out, the AI paints an empty pedestal, real pixels composited in — labels and volumes 100% accurate; or it builds a natural scene.
Runs in:AI image design
AI Launch Diagnosis
14-day Ads launch watch
Deep analysis of a new Google Ads campaign: the main causes (creative, setup, conversions, landing page, budget) with evidence.
Runs in:Ads launch watchPerformance
ROAS · CPA · budget
AI RSA Writer
Search ad rewrites
New RSA headlines and descriptions, already checked for length, asset count and Google Ads policy.
Runs in:Ads launch watchWriting assistant
AI Search-term Miner
Negative keywords
Mines search terms that burn money with 0 conversions → proposes negative keywords, and never touches terms that are converting.
Runs in:Ads launch watch
AI Performance Analyst
Performance analysis
Runs itself whenever new data lands: alerts, suggestions and strategy per project, reading CPA / ROAS targets and budget pacing too.
Runs in:OverviewPerformance
AI Reconcile
Plan ↔ actual reconciliation
Compares planned posts against what was published and the real numbers: schedule slips, pillar drift, posts that don't match.
Runs in:AI analysisClaude · ChatGPT
AI Reach Diagnosis
Why reach dropped
Ranks the causes of falling engagement / reach with evidence and suggested fixes.
Runs in:Claude · ChatGPT
AI Forecast & Early Warning
Forecast & early warning
Forecasts next period's results and flags KPIs falling behind, plus risks, before the client complains.
Runs in:WarningClaude · ChatGPT
AI Meeting Transcriber
Live transcription
AI speech recognition transcribes Google Meet calls in Vietnamese / English, with text appearing within seconds.
Runs in:Meeting memo
AI Speaker & Glossary
Speakers & glossary
Labels the right speaker, gets brand / product names right, fixes recognition errors — all undoable.
Runs in:Meeting memo
AI Meeting Summary
Summary & action items
Key points, decisions, action items (owner, due date), open questions, timestamps — plus proposals to add to the plan.
Runs in:Meeting memoAI proposals
@Siri Project Q&A
Project data Q&A
Ask about progress, KPIs, late tasks, a post by its #1234 code — answered within what everyone in the room may see.
Runs in:Messages
@Siri Copy Assistant
Quick writing in chat
Captions, scripts, ideas, replies to clients, nail / beauty marketing advice, and how-to guidance for the app.
Runs in:Messages
AI Project Memory
Project memory
Remembers the client's preferences and decisions (e.g. “no price mentions”) so every later draft follows them.
Runs in:Project memoryClaude · ChatGPT
AI Semantic Search
Search by meaning
Embeds memos, research and past posts (strong Vietnamese understanding) and feeds the relevant passages into the AI context.
Runs in:All AI skills
AI Client-input Analysis
Reads client files & messages
Reads files, Google Docs / Sheets / Slides and client memos → extracts the signals and drops them in the right place in the plan.
Runs in:Claude · ChatGPT
AI Fact Guard
Verified output
Every claim needs a real citation code and every figure must exist in the source; a violation → one fix, or it is dropped.
Runs in:All AI skills
AI Change Sets
Propose → approve → undo
AI-proposed changes show before → after for each field; approve in part, apply, undo at any time.
Runs in:AI proposals
AI Agent via MCP
Claude · ChatGPT
The AI assistant you already use reads and edits the project through dozens of tools, with exactly your permissions.